It slips on like a sock, and it sort of looks like one too. Yet moments later, I’m in an impromptu sprint with the guy next to me. I win, but it’s unfair of me to gloat. The other guy is wearing a suit.
I’m at Nike’s worldwide headquarters, overlooking what appears to be a World Cup–worthy acre of perfectly flat green grass. I’ve just tested out the nike air max uk, one of the new products the company announced today. I love the feel of this shoe. It’s like wearing a second skin.
For a moment, I entertain the thought of jogging off with their only size-12 test pair. Would the PR team stop me? (Maybe, but the awkwardness might not be worth the trouble.) Could they even catch me? (Definitely. Everyone at Nike is in superb shape.)
But when I return to the benches to put back on my anachronistic pair of Chuck Taylors, not everyone is as enamored as I am. They prefer Nike’s other new shoe of the day, the cheap nike trainers. It’s ostensibly the shoe Nike used to market to the barefoot running crowd, but next to the low-profile Hyperfeel, it looks like a winnebago.
The casual conversation amongst the group makes me realize just how complicated today’s running culture must be for nike air max 1 to cater to, let alone attempt to lead.
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