Nike generated $300 million in U.S. retail sales in 2012 for James' signature shoe, LeBron X, according to research firm SportsOneSource. Nike's haul represents
air max 90 a 50% increase from sales of James' kicks in 2011. “The first thing is the aesthetics. The shoes look great and his star stature continues to rise,” says SportsOneSource analyst Matt Powell. “The media attention on him helps him sell more footwear.”
The second best-selling active NBA pitchman is Kobe
air max sale Bryant of the Los Angeles Lakers. His Kobe 8 signature shoes sold $50 million at U.S. stores last year. Bryant has been part of the Nike family since 2003. The 15-time All-Star was an Adidas athlete for the first six years of his career. Bryant's shoe sales in the U.S. were down in 2012, but he is the NBA's biggest star in China and his
nike air max Nike sneakers sell briskly in Asia.
