As part of engagement efforts to help nfl jerseys bring their brand to life through soccer players, Google reimagined what real-time advertising could look like – transforming its traditional AdWords platform into a customized, user-friendly system aimed to strategically play ads that correlated with what was going on live, on TV, during a real-time game.

Through a specially designed, real-time ad delivery tool, display ads were shown across the web on sites and apps in the Google Display Network within seconds of a Nike athlete’s play happening on TV. When a player made a remarkable play, the Google technology allowed Nike to deliver ads celebrating the moment within ten seconds of the events happening on live TV – to other devices (phones, tablets and laptops).

Synergistically, using modern browser technoloAs part of engagement efforts to help Nike chicago bears jerseys bring their brand to life through soccer players, Google reimagined what real-time advertising could look like – transforming its traditional AdWords platform into a customized, user-friendly system aimed to strategically play ads that correlated with what was going on live, on TV, during a real-time game.

Through a specially designed, real-time ad delivery tool, display ads were shown across the web on sites and apps in the Google Display Network within seconds of a Nike athlete’s play happening on TV. When a player made a remarkable play, the Google technology allowed Nike to deliver ads celebrating the moment within ten seconds of the events happening on live TV – to other devices (phones, tablets and laptops).

Synergistically, using modern browser technologies like HTML5 and WebGL, Nike’s athletes were able to then come to life in 3D across screens various other screens, and the campaign was able to make use of the unique capabilities of mobile devices.gies like HTML5 and WebGL,  nfl jerseys uk athletes were able to then come to life in 3D across screens various other screens, and the campaign was able to make use of the unique capabilities of mobile devices.


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