It slips on like a sock, and it sort of looks like one too. Yet moments later, I’m in an impromptu sprint with the guy next to me. I win, but it’s unfair of me to gloat. The other guy is wearing a suit.

I’m at Nike’s worldwide headquarters, overlooking what appears to be a World Cup–worthy acre of perfectly flat green grass. I’ve just tested out the nike air max uk, one of the new products the company announced today. I love the feel of this shoe. It’s like wearing a second skin....

Not long ago, the only people in a pair of Nike Air Max trainers were sneaker geeks and those rave babies who couldn’t quite get over the fact that acid house was dead and the Nineties were, like, totally over, man.