Try to avoid that feeling that it’s an ‘us and them’ world. I do think that the power of design is amplified when it learns how to connect with the business side in a way that actually enables design to be executed at the highest level. Now that doesn’t always happen. There are many situations where business might not be an enabler; it might be a detractor; it might be a hurdle. But the more that design can appreciate the power of combining creativity with the power of scaling a busin...