The National Football League is again banging the drums about wanting to regain a foothold in Los Angeles, a city that hasn’t been home to an nfl shop​ franchise since the Oakland Raiders and St. Louis Rams packed up and left 20 years ago this Christmas. Last week, ProFootballTalk’s Mike Florio reported, via a “league source,” that the NFL’s “current plan” is to “send one or two teams back to Los Angeles within the next 12 to 24 months.”
In theory, a move to Los Angeles makes sense. It is the nation’s second largest city and thus its second largest media market, and every other major sport has at least one team in LA or the sort-of surrounding areas. That the NFL hasn’t had a team there for two decades now is seemingly odd from a business standpoint. Which is why it’s easy to take it as gospel, as Florio (“The Bills won’t be moving to Los Angeles. But someone will. Fairly soon.”) and plenty of others have.
But this should not be taken as gospel — not yet, anyway — because right now Los Angeles is best understood not as a potential destination for an NFL franchise, but as an exceptionally large bargaining chip to help the NFL get what it wants. Namely, new stadiums in St. Louis, Oakland, and San Diego.
The NFL enjoys throwing new cities into the mix in an effort to get its way. It has tossed around London as a future site for relocation repeatedly, despite the logistical concerns that would pose, and the Raiders have already started courting San Antonio as a way to gain leverage in Oakland (this is, of course, not unique to the NFL). And the nfl shirts played the Los Angeles card to get what it wants before. In April 2012, as talks between the Minnesota Vikings and Minnesota state government about new stadium lagged, NFL commissioner Roger Goodell got on a plane and visited state legislators himself. A public funding plan had stalled in a legislative committee, and Goodell urged the legislators to reconsider. The commissioner said afterward that no threats had been made about a move to Los Angeles, but the possibility was there.
“One of us — a legislator — brought the subject up,” Minnesota Gov. Mark Dayton said at the time. “(The NFL) said they would like to have a team in Los Angeles (and) they would like to have it not be the Vikings.”

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